This 90-year-old girl used the short video to become a vertical field of opinion leader, to makeherself a personified IP, for half a year to grow into a super seller in the subcategory, andreconstruct the previous logic of selling goods.
Fingertip painting the stars, fingertip painting the ocean, and fingertip nail business can not beunderestimated.
The first time I saw a nail art video, I saw a nail art video, and I saw a nail art video, and I sawanail art video. More than 250,000 times, the video galglitter acrylic dip glitter powder alsoimmediately sold into a pop.
After that, she updated with 1-2 short videos per week, and two months later, her store Russian
Field Cat Micro Tao, rose by 600,000. It can be said that through the magic of the short grass video, Kitten, for her rather niche Acrylic dip glitter powder, found a precise user.
Today, the Russian Field Cat has become a Gold Crown store, with 1.35 million fans for the Kittento bring tens of thousands of sales per month. According to the industry’s second, Kitten had soldout the products of Russian suppliers, and Russians are simply dumbfounded by the spendingpower of the Chinese market.
Converting from Taobao’s super-long picture detail page to a short video expression, when somemerchants are still at their wits’ end, this 90-year-old girl provides a referenceable case. Especially for products like galglitter acrylic dip glitter powder, which are highly functional andsuitable for teaching, a comprehensive short video display can enhance the conversion toagreater extent.
Different themes of nail art instructional videos The store should be professional. Just like apatient looking for a specialist to see a doctor
Kitten graduated from medical school, but instead of going to the hospital, she tried to pass theaccounting exam to become an accountant. The wonderful thing about fate is that shecoincidentally became a Taobao seller while preparing for the exam.
Kitten’s home is in Mohe, Heilongjiang, a border city near Russia, where she can look across thewinding Heilong River to the Amur region of Russia on the other side.
In 2014, she opened a small global shopping store called Russian Field Cat, specializing in sellingall kinds of beauty products from Russia. The business idea is to sell what consumers need, andbusiness is not hot.
Russian Garden Cat’s store
There is no special feature. Kitten reflected that the store needed to be professional, just likeapatient who wants to see a specialist.
At that time, Kitten found that the category of Acrylic dip glitter powder, although very vertical, might be a breakthrough. On the one hand, some of the acrylic dip glitter powder products that sell well in Russia are rarely seen in China, and on the other hand, the demand in the Chinese nail market is gradually increasing.
For this reason, she began to try Russian acrylic dip glitter powder products and visit Russiansellers while constantly learning about nail art, in her words, simply to the point of forgetting toeat and sleep. After a month, she slowly got started as a novice.
At first, her fans complained: “You are not as good as me, but she insisted on sharing. This is perhaps the growth that bloggers are bound to experience. Three years later, by April 2017, Kitten’s Weibo fans had risen to 40,000, and the store’s Weitao fans had 200,000. Nowtheofficial microblogging site has 110,000 followers, and the microblogging site dedicated toteaching and interacting with kittenstrycolors has 100,000 followers.
Kitten said, at the beginning of the beauty products, she would directly run to Russia to buy goods; although the language barrier, as long as one hand takes the money, a finger goods, relying on the original communication instincts can successfully complete the transaction. But as the volume of transactions grew, she gradually found suppliers of several Russian Netflix-typeacrylic dip glitter powder brands such as Dance Legend, MASURA, and EL Corazon. It’s pretty smooth, and the Russians don’t want a deposit. Trade is about the word credit. Kitten said.