In the same way that your small business should have a Facebook page, you also should have a Twitter account. It should already be up and running right now.
Setting up a small business Twitter profile can help you boost sales. It’s also a great place where you can engage with your customers. It has virtually no drawbacks.
Not only that, but a Twitter account is free. Surely, it’s a click away.
If you’re not sure how to set up a business Twitter account the right way, then keep reading these social media marketing tips:
The Do’s of Business Twitter
When it comes to business Twitter, there are some Dos that you need to keep in mind to successfully grow your business. These includes:
Keep It Professional
As a business, it is important to maintain a level of professionalism on Twitter. This means avoiding profanity, personal attacks, and anything else that could be construed as unprofessional.
Tweet Often
It is important to tweet often if you want to maintain a successful business Twitter account. But make sure you don’t spam your followers with too many tweets or promotional material.
Use Hashtags
Use relevant and popular hashtags that will help get your tweets seen by more people. However, don’t use too many hashtags in each tweet as this can make it look spammy.
Use Images
Make sure the images you use are high quality. Blurry or pixelated images will reflect poorly on your brand. Users are more likely to engage with tweets that have clear, sharp images. You can use a banner creator to come up with compelling banners and images.
Use @Mentions
Mentioning other users in your tweets can be a great way to get their attention and start a conversation, but it should be used sparingly. You don’t want to come across as spammy or pushy.
The Don’ts of Business Twitter
Alongside the Dos, there are also Don’ts that you need to consider:
Don’t Be Too Sales-Y
Salesy content is a surefire way to turn people off on Twitter. No one wants to be bombarded with tweets trying to sell them something, so it’s important to avoid coming across as too salesy.
Don’t Spam
Don’t post multiple times a day just to get your brand out there. A couple of tweets a day is more than enough – anything more and people will start to tune out.
Don’t Be Anonymous
Customers and clients want to know who they are dealing with, and anonymity can lead to mistrust. Be sure to use your real name and include a photo of yourself in your profile.
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Make The Most Out of Your Business
In conclusion, following the Dos and Donts of business twitter will help you create a Twitter strategy that supports and promotes your business goals.
By identifying your audience, creating engaging content, and using Twitter analytics, you can maximize your Twitter presence and reach your target customers.
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